Webinar: What is Value-Based Care and What Does it Mean for My Practice? (Hosted by CMA)

 Event Date

October 27, 2021

Early Bird Discount Deadline

Wednesday, October 27, 2021

Registration Deadline

Wednesday, October 27, 2021


There continues to be a big push away from paying physicians under traditional fee-for-service (FFS) models and toward payment based on providing high-value, population-based care. This shift was further supported by COVID, magnifying how important it is that physicians have the support and resources to be financially resilient when patient volume dips, but quality does not. 

You may have questions about what this shift toward value-based care means for you and your practice. What is a value-based payment contract? Who offers them? How does it differ from capitation? How do value-based payment contracts differ from each other? What additional revenue will I be eligible for? What resources do I need for my practice to be successful under these models?

CMA is hosting this webinar to discuss three different value-based care programs:
  1. Peter Long, Ph.D., Nina Birnbaum, M.D., and Laura Fox from Blue Shield of California will discuss the Primary Care Reimagined program and explain the model and what it could mean to you and your practice. 
  2. Gavin White will be joining us from Aledade to discuss their accountable care organization, which supports value-based care models, including the Medicare Shared Savings Program, and how they support practices in achieving shared savings. 
  3. Crystal Eubanks from PBGH’s California Quality Collaborative will discuss its Advanced Primary Care Standards, who is using them, and how practices are involved.


Peter Long, Ph.D., Blue Shield of California
Peter Long is Executive Vice President of Strategy and Health Solutions at Blue Shield, where he leads collaborations with health care providers, community leaders, and other stakeholders to design innovative clinical and community programs.

Nina Birnbaum, M.D., Blue Shield of California 
Nina Birnbaum, M.D., is a family physician and the medical director for Innovation Acceleration at Blue Shield of California. Dr. Birnbaum’s work is focused around supporting high-functioning, multi-disciplinary teams and amplifying the joy of work in clinical practice.

Laura Fox, MPH, Blue Shield of California
Laura Fox serves as the Director of Payment Innovation for Blue Shield. In her role on the Health Care and Community Health Transformation Team, she is partnering with internal and external partners to design, build and test innovative ways to appropriately reward and incentivize providers.

Gavin White, Aledade
Gavin White is a health care and technology industry leader currently serving as the California Executive Director for Aledade to support a robust independent primary care sector.

Crystal Eubanks, M.S., Purchaser Business Group on Health (PBGH)
As Senior Director of Care Redesign at PBGH, Crystal Eubanks leads the California Quality Collaborative (CQC) and partners with the health care delivery system to improve care and outcomes through PBGH’s care redesign programs. 

Date: October 27, 2021
Time: 12:15 PM - 1:15 PM   
*CMA member's staff: To receive a promo code for free registration, email Becky Paplanus events@cmadocs.org with your physician's California medical license number.

Registration Fees

Price Description Amount
CMA and Component Medical Society Staff $0.00
CMA Member $0.00
CMA Member's Staff (free with promo code) $99.00
Non-Member $99.00

Available Functions


Speaker Organization Sessions


Location Information


Sacramento, CA

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Continuing Education